Coach Pilat was a standout goalie while playing at Roanoke College in the early 1980′s. When he graduated as National Goalie of The Year, it seemed like a natural progression for Pilat to start one of the first sports camps designed specifically for lacrosse goalies. Today his camp, The Goalie School (TGS), is offered at four locations - Virginia, New York, Ohio, and Florida - with six sessions inlcuding a Girl’s Goalie School and a camp in December.
Bill Pilat has been running the camp since the early nineties and the website needed to a few modern upgrades. Besides the redesign of his TGS website – which included his new logo (nicely designed by Doug Karn), a new color scheme, and new overall graphic design – TQM brought the best lacrosse goalie camp in country into the social media age.
TQM traveled to Florida to film at Coach Pilat’s December camp location at Vero Beach. We had more than enough opportunities to film some great natural footage. Coach Pilat did not want TQM to feel as though we needed to manufacture scenes. Every scene from Coach Pilat’s set of videos was shot in the moment. For this reason, each video gives a true glimpse into the things that set Coach Pilat’s camp apart from other lacrosse camps, personal instruction and innovative drills.
After creating 5 videos and one preview video for his successful instructional DVD, “The Ball Stops Here,” we uploaded the videos onto TGS’s new YouTube channel and then shared the videos on TGS’s new Facebook page. Using YouTube to host the embeded videos gives TGS a chance to each multiple users whether they use YouTube, Google video search, Facebook or Coach Pilat’s TGS website. Take a chance to visit the new home of the best goalie camp in the country, The Goalie School.
Client: Bill Pilat’s Lacrosse Camps Inc.
Website: GoalieSchool.org
Services: Website Design, Domain/Host Transfer, Graphic Design, Video Production, Social Media Customization and Integration
Summary: Moved one of the best sports camps in the country to a new website with new features and a new brand. Video production to integrate from YouTube upload for maximum audience reach.
