Many of Salem, Virginia’s local residents have visited Salem Pizza & Subs. The home-style pizza parlor sits in a central location on Main Street and has been serving local residents since 2006. Salem Pizza has become well known around the Roanoke Valley as one of the friendliest places to enjoy a great pizza or sub. It has a lot to do with their founder, owner and full time chef, Jody Draper.
“Anyone can go somewhere and get a good pizza. We’re different because we think our food should be great but we think the service should be better. That’s what keeps customers coming back. They like us, we like having them in our restaurant, and they know it.” -Jody
After meeting with Jody professionally (I have been to Salem Pizza hundreds of times), I learned that Salem Pizza had tried to make their own website many times. Salem Pizza had used easy-to-build-hard-to-customize instant websites and they were ready for a change. Using WordPress’s awesome content management system, TQM crafted a stylish but simple website that included an SSL secure online ordering system, custom photography, a password protected page for Roanoke students only, a Facebook wall feed connected to their Facebook page, and an interactive menu powered by java script. On top of the web design, TQM also designed Salem Pizza’s new menus.
The method for designing Salem Pizza’s website and any website we design is to find the theme. Who is this business, non-profit, blogger, personality, university – who are they? When we set out to make Salem Pizza’s website, it was important for us to visually convey the friendly atmosphere, the great food, and the simplicity of the entire experience. The clean web design with an emphasis on encouraging contact for orders or questions along with photography displaying their wonderful food and atmosphere brought Salem Pizza’s in-person experience to the web.
Visit the website at http://www.mysalempizza.com
Total Quality Media is a media company specializing in web design, video production, promotional photography, and social media & pr marketing and consulting.
