We were approached by Roanoke’s student Campus Activities Board this Monday about their annual Winterfest concert. Matt Wertz, a Nashville recording artist who’s toured with Jason Mraz, Matt Nathanson, and Jars of Clay, was ready to perform an acoustic set including his original songs that have been featured on TV shows and movies including Brothers and Sisters, Wildfire, One Tree Hill, Employee of the Month, and My Super Ex-Girlfriend. However, with ticket numbers low, TQM was commissioned to do “something” to help. With little time and a small budget, TQM launched an all out marketing blast on Facebook using their Facebook Ads system.

Tailoring 14 ads, strategically released over the next four days, and targeting fans of Wertz and similar artists within Southwest Virginia, we were able to reach 36,436 people with a 26.1 ad frequency (number of times on average those users saw the ads) with 221 clicks and a total of 949,748 impressions. More importantly, the ad campaign achieved these numbers well within the given budget.

We stopped by the concert to find a great showing of fans enjoying the concert. Both Matt Wertz and his opening duo, Texas Hollow, were fantastic and entertained their audience with great music and funny side notes about their favorite original songs. The low-key stage and lighting setup, along with friendly student and staff concert staff made the successful event a pleasure to attend. We enjoyed working with the CAB crew and look forward to helping with their future concerts and events.