Content Creation and Marketing
What is online content marketing and why does it matter?
Quite simply, content marketing is the creation and sharing of content that shares information about your organization. It differs from traditional advertising in that the content aims to educate and entice customers and business to get connected or stay connected to your organization. According to the Content Marketing Institute, 90% of marketers use some form of content marketing with 60% planning to spend more in the next year. While many companies can market your content, TQM differs because of our ability to create your content and leverage our web design services to tailor your content’s delivery on various online media platforms.
TQM offers content creation and marketing tactics services in :
- articles
- blogs
- email newsletters
- case studies
- photos
- infographics
- videos
The real game changer is social media.
TQM shares your content by using social media platforms, such as Facebook, Twitter, Linkedin, Pinterest, foursquare, and other social networking platforms. We not only share the content, we create your social media profiles, custom applications within each platform, and any other customization needed to share your content with a maximum amount of contacts.
TQM’s ultimate goals of content creation and marketing are:
- brand awareness
- customer acquisition
- lead generation
- customer retention/loyalty
All of our services and goals for creating and sharing your content are listed by the Content Marketing Institute as the top tactics and goals for content marketers.